We all, or most of us, know DRM is a disrespectful slap at consumers by members of the MPAA (Motion Picture Association of America). We're all criminals. Therefore we naughty, mere customers have to be CONTROLLED and prevented from our mischievous ways by having our video DVDs locked up as unable to be copied, no matter what. If the source disc gets scratched, get screwed! Dumbass customer trash.
This is what I call the 'Marketing Moron' attitude and it's a brilliant way to destroy your reputation with the people who pay you money to keep your biznizz running, the customers. Screw thy customers at thine own peril! Marketing Mavens on the other hand insist upon treating customers with deserved respect.
In a fit of idealism, RealNetworks released a program called RealDVD that stripped out DRM from movie DVDs and allowed customers to exercise the 'fair use' of their purchased and owned movie media. In other words, the program allowed customers to perform the #1 Rule of Computing: Make a Backup. And what are Movie DVDs but digital computer data!
Therefore, sensing such terrible good intentions toward movie DVD owners, the MPAA sued RealNetworks in order to kill off RealDVD. Wednesday a settlement in the case was announced whereby RealDVD is no longer sold, RealNetworks pays MPAA members $4.5 MILLION, owners of RealDVD are refunded and the MPAA in return drops their legal action.
It's a LOSE/LOSE/WIN solution where YOU LOSE, RealNetworks LOSE and the MPAA WINS, at least from their point of view.
Score another one for the biznizz oligarchy that rules the USA. However...
The outcome from treating your customers as criminals has weathered the test of time: Good respectable customers turn on disrespectful companies and burn them, one way or another. It is one of the most sick and sad calamities of the Internet that DRM actually PROMOTES and INSPIRES movie piracy. I dare anyone to reliably prove otherwise. Thus the term 'Marketing Morons'. Smooth move there MPAA. It's called self-destructive behavior. The actual result of DRM is Lose/Lose/Lose all the way round.